Programa do Curso
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations
Requisitos
-
Prerequisites:
There are no specific requirements needed to attend this course.
Who should attend
• Managers and Executives
• Executive who need to gain a better understanding of PR tools like press releases, press kits and press
Conference
• Those who wish to learn how to handle media interviews to achieve positive results
• Media or Event Corporate Representatives
• Professionals wishing to pursue a career in public relations to better achieve organizational goals
• New Hirers
Declaração de Clientes (4)
Abertura, sentido de humor, abordagem e conhecimentos do líder
Justyna - e-file
Curso - Mindfulness Workshop
Machine Translated
Foi uma experiência útil tanto do ponto de vista profissional como personal. O formador era muito conhecedor e deu-nos informações importantes para utilizarmos no local de trabalho, mas também na vida privada. Pude refletir sobre os meus próprios traços de carácter e os das pessoas que me rodeiam e, através deles, beneficiar-me ou melhorar. Os exercícios de gestão do stress foram simples e úteis de aplicar.
Sara Sertori - ASSTRA Forwarding AG
Curso - Stress Management and Prevention
Machine Translated
Gostaria de agradecer ao formador Abhi por esta formação frutuosa. Apreciamos o facto de ele tentar conhecer todos os participantes para que possa melhor adaptar a formação às nossas necessidades. Adoro como houve um equilíbrio entre teoria e actividades que nos mantêm envolvidos. E como os conteúdos foram directos ao ponto e concisos.
Rainey Clarecia - Talentvis
Curso - Communicating and Influencing - For Managers and Team Leaders
Machine Translated
Due to the activities from each content, I understood their main ideas/ concepts very well within a short time. I would like to say that the activity reflects on not only our current situation but also how to advance the skill & knowledge effectively and efficiently.