Adobe Training in João Pessoa

Adobe Marketo Engage is a robust platform designed for marketing automation and CRM integration, empowering organizations to craft, automate, and evaluate personalized marketing campaigns across various channels. This course provides participants with the theoretical knowledge and practical skills needed to construct intelligent workflows, segment audiences, utilize AI-driven personalization, and effectively analyze campaign performance.

This instructor-led live training, available both online and onsite, is tailored for participants at beginner to intermediate levels who aim to enhance their proficiency in using Adobe Marketo Engage to plan, execute, and optimize omnichannel marketing campaigns for both academic and commercial applications.

Upon completion of this training, participants will be capable of:

• Navigating the Marketo Engage interface and comprehending its core automation functionalities.
• Designing and implementing lead nurturing workflows alongside dynamic content campaigns.
• Segmenting and managing audiences using smart lists and AI-driven insights.
• Integrating CRM systems to ensure seamless data synchronization and tracking.
• Analyzing performance metrics and applying optimization techniques derived from campaign data.
• Developing an end-to-end automated marketing project relevant to higher education.

Course Format

• Theoretical instruction supported by real-world examples.
• Hands-on demonstrations within a controlled lab environment.
• Interactive exercises and a practical workshop project.
• Final evaluation through the presentation of a functional automated campaign.

Course Customization Options

• To request customized training for this course, please contact us to arrange it.

Adobe Creative Cloud offers a comprehensive suite of industry-standard tools for creative professionals, facilitating high-quality design, multimedia production, and collaboration. This course empowers faculty members with practical experience in Adobe’s core applications to design academic and institutional materials, fostering creativity, innovation, and effective communication within the teaching–learning process.

This instructor-led, live training (available online or onsite) targets beginner to intermediate participants seeking to develop digital competencies in graphic design, multimedia editing, and academic content creation using Adobe Creative Cloud tools.

Upon completion of this training, participants will be able to:

• Navigate the Adobe Creative Cloud ecosystem and manage files via the cloud.
• Design and edit professional visual materials using Photoshop, Illustrator, and InDesign.
• Create engaging video and motion graphics content with Premiere Pro and After Effects.
• Produce and secure PDF documents using Adobe Acrobat Pro DC.
• Leverage Adobe Express and Firefly for generative AI design and digital marketing assets.
• Integrate Adobe tools to develop institutional and academic multimedia projects.

Course Format

• Project-based learning with hands-on exercises.
• Guided demonstrations using official Adobe software.
• Practical assignments, partial evaluations, and a final integrative project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Adobe Hyvä represents a contemporary frontend framework for Magento 2, substituting the traditional Luma stack with an architecture designed for high performance and developer convenience.

This instructor-led live training, available both online and onsite, targets intermediate to advanced Magento developers looking to implement and tailor Hyvä Themes within Adobe Commerce (Magento 2) initiatives.

Upon completing this training, participants will be equipped to:

• Comprehend the underlying architecture and advantages of Hyvä Themes.
• Install and set up a Magento 2 store powered by Hyvä.
• Customize layouts, styles, and templates utilizing Alpine.js and Tailwind CSS.
• Integrate third-party modules while ensuring seamless compatibility with Hyvä.
• Enhance performance and user experience through Hyvä’s streamlined frontend stack.

Course Format

• Interactive lectures and discussions
• Practical exercises and laboratory sessions
• Live implementation in a development environment

Customization Options

• For tailored training requests, please get in touch with us to make arrangements.

Adobe Express is an intuitive, cloud-based design platform that empowers individuals and teams to rapidly produce high-quality graphics, videos, and branded content, even without prior advanced design experience.

This instructor-led live training, available both online and on-site, is designed for beginners who want to create visually engaging marketing materials, presentations, and social media posts using Adobe Express.

By the conclusion of this training, participants will be able to:

• Navigate the Adobe Express interface and leverage templates effectively.
• Design social media graphics, flyers, presentations, and short videos.
• Consistently apply brand elements such as colors, logos, and fonts.
• Collaborate on and publish designs using Adobe Express's cloud capabilities.

Course Format

• Interactive lectures and group discussions.
• Numerous exercises and practical activities.
• Hands-on implementation in a live-lab environment.

Customization Options

• To arrange customized training for this course, please contact us to discuss your needs.

This instructor-led, live training in João Pessoa (online or on-site) is designed for beginner to intermediate-level professionals aiming to optimize their document workflows using Adobe Acrobat and AI-powered tools.

By the end of this training, participants will be able to:

• Create and edit PDF documents from various sources.
• Modify PDF content, including text, images, and formatting.
• Use annotation and markup tools for document review.
• Implement security features to protect PDF documents.
• Leverage AI-powered tools to automate PDF-related tasks.

This instructor-led, live training in João Pessoa (online or in-person) targets beginner to intermediate graphic designers and animators who wish to learn how to craft stunning animations, interactive media, and engaging web content using Adobe Animate.

By the end of this training, participants will be able to:

• Navigate the Adobe Animate interface and master its tools.
• Construct and modify animations utilizing keyframes, motion tweens, and shape tweens.
• Develop interactive animations and applications using ActionScript and JavaScript.
• Integrate audio and video components into their projects.
• Export animations for web, video, and mobile platforms.

This instructor-led, live training in João Pessoa (online or in-person) is designed for beginner-level content developers seeking a foundational understanding of Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, Adobe Animate, and Adobe Character Animator.

Upon completion of this training, participants will be able to:

• Grasp the core functions of each software tool within the Adobe Creative Suite.
• Utilize specific tools and techniques in Adobe After Effects for motion graphics, Adobe Premiere Pro for video editing, Adobe Illustrator for graphic design, Adobe Animate for animations, and Adobe Character Animator for character animation.
• Enhance their creative design and production skills, allowing for faster and more efficient development of high-quality digital content.

For many of us, Adobe Acrobat Reader is primarily viewed as a program for viewing PDF files.

However, this application also enables you to submit PDF documents according to your specific needs and allows you to replace other documents created in popular programs like Microsoft Office, Word, Excel, and PowerPoint with this format.

This training on creating PDF documents is designed for individuals who wish to learn the intricacies of PDF document composition.

Course Format

• Practical exercises preceded by instructor-led lectures.
• Participants utilize standalone computers.

Adobe After Effects Essentials is a 2 day training course which covers all of the basic skills needed to get up and running
with Adobe After Effects. During the course you will learn to work with layers in After Effects, understand key framing,
control animations, work transparency, and better understand rendering and output. By the end of the course you will
be able to competently edit your video content using After Effects and applying best practice techniques.

The Adobe After Effects Essentials course covers all the basic skills needed in the post production of professional quality
video content.

This instructor-led, live training in João Pessoa (online or onsite) is designed for graphic designers and illustrators looking to leverage advanced Adobe Illustrator tools to create professional, high-quality vector artwork, illustrations, and graphic designs.

Upon completion of this training, participants will be able to:

• Gain in-depth knowledge of new and advanced Adobe Illustrator features.
• Apply expert tips and techniques for utilizing advanced Illustrator tools.
• Convert hand-drawn sketches into digital images.
• Develop professional-grade graphics, logos, and animated GIFs.
• Transform, blend, and distort text and images.
• Automate workflows to handle repetitive tasks efficiently.

This instructor-led live training in João Pessoa (online or onsite) is designed for advanced-level creative professionals who wish to use Adobe Creative Cloud to produce advanced branded graphics, professional video content, motion assets, and integrated digital media deliverables.

By the end of this training, participants will be able to create advanced visual assets, edit and finalize professional video, build motion graphics, and streamline workflows across Adobe applications.

This instructor-led, live training in João Pessoa (available online or onsite) is designed for intermediate-level creative professionals aiming to use Adobe Creative Cloud to produce workplace-ready graphics, video content, and digital media assets.

By the end of this training, participants will be able to create branded assets, edit professional video, produce basic motion graphics, and work more efficiently across Adobe applications.

This course offers practical insights into developing interactive eLearning platforms. Beyond mastering fundamental concepts, participants will acquire best practices for authoring and publishing Adobe Captivate projects. Key learning outcomes include:

• Creating screen recordings
• Editing recorded demonstrations
• Manipulating objects within the Timeline
• Incorporating and managing images
• Publishing final projects
• Integrating audio tracks
• Recording interactive simulations
• Adding motion animations
• Constructing slide shows
• Exporting results to a Learning Management System (LMS)
• Updating existing projects
• Building standalone viewers using MenuBuilder

This instructor-led, live training in João Pessoa (online or onsite) is designed for beginner to intermediate-level graphic designers, marketing professionals, and publishing specialists who want to use Adobe InDesign to produce professional-quality books, brochures, posters, and marketing collateral.

Upon completion of this training, participants will be able to:

• Navigate the Adobe InDesign interface with ease.
• Configure projects with the appropriate dimensions and layouts.
• Combine text, images, and graphics to craft compelling designs.
• Apply styles, templates, and color palettes to ensure consistency and boost efficiency.
• Prepare files for professional printing or digital distribution.

This instructor-led, live training in João Pessoa (online or onsite) is aimed at individuals aspiring to become graphic designers.

Upon completing this training, participants will be able to:

• Grasp fundamental design theory and apply practical design techniques.
• Effectively utilize Adobe Creative Cloud applications, including Photoshop, Illustrator, and InDesign.
• Explore alternative software options to Adobe Creative Cloud.
• Stay informed about current design trends.