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Duration 14 hours
Course Outline
Mastering Prompting with ChatGPT
- Introduction to ChatGPT and the principles of prompt engineering.
- Content creation strategies: drafting emails, generating summaries, compiling reports, and sparking ideas.
- Automating repetitive workflows using customized prompts in ChatGPT.
Integrating Google AI Ultra (Gemini) into Professional Workflows
- Exploring Gemini’s capabilities within Google Docs, Sheets, and Gmail.
- Leveraging AI for real-time writing assistance, summarization, and extracting data insights.
- Enhancing collaborative workflows with AI support across the Google ecosystem.
Generating Images and Videos with AI
- Overview of key tools: Adobe Firefly, Runway ML, and Canva Magic Studio.
- Creating and refining AI-generated images for professional presentations and marketing campaigns.
- Producing video content via text-to-video generation technologies.
Leveraging AI Tools within Microsoft 365 (Copilot)
- Understanding Microsoft Copilot’s features in Word, Excel, and Outlook.
- Summarizing lengthy documents and drafting professional communications efficiently.
- Visualizing complex data and automating spreadsheet tasks with Copilot.
Cybersecurity and Ethical AI Practices
- Navigating data privacy concerns and risks associated with AI-generated content.
- Establishing best practices for the ethical application of AI tools within organizations.
- Addressing compliance requirements and implementing risk mitigation strategies.
Applied AI Scenarios in Creative Processes
- Facilitating content ideation for communication teams using AI assistance.
- Driving design iterations and prototyping through AI-driven methods.
- Analyzing case studies in video production and social media content creation.
Discovering Free and Accessible AI Tools for Daily Tasks
- Reviewing AI solutions with free tiers, including Notion AI, Grammarly, DALL·E, and Canva AI.
- Strategies for selecting the right tools based on specific workplace requirements.
- Guided experimentation and practical exploration of these tools.
Key Takeaways and Future Directions
Requirements
- Foundational knowledge of standard office suites such as Microsoft 365 and Google Workspace.
- Practical experience with digital communication processes or content creation pipelines.
- General familiarity with online applications and cloud-based platforms.
Target Audience
- Professionals in communication and public relations.
- Graphic designers and multimedia production specialists.
- Content creators and teams involved in digital marketing.
