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Course Outline

Prompting Techniques with ChatGPT

  • Overview of ChatGPT and fundamentals of prompt engineering.
  • Content generation: crafting emails, summaries, reports, and ideas.
  • Automating repetitive tasks via custom prompts using ChatGPT.

Google AI Ultra (Gemini) in the Workplace

  • Introduction to Gemini features in Google Docs, Sheets, and Gmail.
  • Real-time writing assistance, summarization, and data insight generation.
  • Collaborative workflows enhanced by AI assistance within the Google ecosystem.

AI for Image and Video Generation

  • Overview of leading tools: Adobe Firefly, Runway ML, and Canva Magic Studio.
  • Creating and editing AI-generated images for presentations and campaigns.
  • Producing video content using text-to-video tools.

AI Tools in Microsoft 365 (Copilot)

  • Capabilities of Microsoft Copilot in Word, Excel, and Outlook.
  • Summarizing documents and drafting communications efficiently.
  • Visualizing data and automating spreadsheet processes using Copilot.

Cybersecurity and Ethical AI Use

  • Understanding data privacy risks associated with AI-generated content.
  • Best practices for the ethical use of AI tools within organizations.
  • Compliance considerations and strategies for risk mitigation.

Applied AI Use Cases in Creative Workflows

  • AI-assisted content ideation for communication teams.
  • AI-driven design iterations and prototyping processes.
  • Case studies focusing on video production and social media content.

Free and Accessible AI Tools for Daily Work

  • Exploration of AI tools offering free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI).
  • Strategies for selecting tools based on specific workplace requirements.
  • Hands-on experimentation and guided exploration.

Summary and Next Steps

Requirements

  • A foundational understanding of basic office software, such as Microsoft 365 and Google Workspace.
  • Prior experience with digital communication or content creation workflows.
  • Familiarity with online tools and cloud-based platforms.

Audience

  • Communication professionals.
  • Graphic designers and multimedia producers.
  • Content creators and digital marketing teams.
 14 Hours

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