BCS Practitioner Certificate in Digital Product Management Training Course

Foundations of Product Management

• Grasping the product manager’s role
• Attributes of digital products
• Essential skills and duties

Product Vision and Strategy

• Developing a practical product vision
• Aligning strategy with organizational goals
• Defining outcomes and value propositions

Market and Customer Insights

• Discovery tools and research techniques
• Understanding customer needs and behaviors
• Validating hypotheses and collecting evidence

Product Roadmapping

• Building structured and feasible roadmaps
• Application of prioritization frameworks and techniques
• Communicating the direction of the roadmap

Product Development and Delivery

• Collaborating effectively with delivery teams
• Considerations for Agile and iterative delivery
• Defining, assessing, and refining product requirements

Performance and Measurement

• Establishing KPIs and performance indicators
• Analyzing product data for actionable insights
• Enhancing performance through data-driven decisions

Lifecycle Management and Evolution

• Guiding products through each lifecycle phase
• Spotting opportunities for improvement
• Ensuring long-term product resilience

Stakeholder Engagement

• Fostering alignment across various teams
• Managing expectations and communication
• Enabling well-informed product decisions

BCS Examination Preparation

• Exam structure and guidelines
• Study advice and recommended materials
• Review of practice questions

Conclusion and Future Steps