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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of the Veo, Imagen, Chirp, and Lyria models
  • Industry-specific use cases
  • Practical lab: Configuring the Vertex AI environment

Image Generation using Imagen

  • Designing prompts for high-quality visual outputs
  • Addressing style, consistency, and branding requirements
  • Practical lab: Generating product visuals

Video Creation using Veo

  • Implementing text-to-video processes
  • Refining and editing generated video content
  • Practical lab: Producing short-form marketing videos

Speech and Audio using Chirp

  • Utilizing text-to-speech and speech-to-text features
  • Applications in voice cloning and accessibility
  • Practical lab: Developing branded audio content

Music Generation using Lyria

  • Composing generative music across various genres
  • Incorporating music into marketing and media strategies
  • Practical lab: Producing background music tracks

Integrating Media Modalities

  • Sequencing outputs across models (image, audio, and video)
  • Constructing multimodal workflows for narrative storytelling
  • Practical lab: Assembling complete multimedia campaign assets

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety protocols
  • Streamlining workflows for scalability and compliance
  • Reviewing case studies of enterprise implementation

Summary and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Fundamental knowledge of generative AI principles
  • Working familiarity with media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Software developers
 14 Hours

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