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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria.
- Application scenarios across various industries.
- Hands-on lab: Configuring the Vertex AI environment.
Image Generation with Imagen
- Techniques for designing prompts to achieve high-quality images.
- Addressing style, consistency, and branding requirements.
- Hands-on lab: Producing product imagery.
Video Creation with Veo
- Implementing text-to-video workflows.
- Editing and refining generatively created video content.
- Hands-on lab: Generating short marketing videos.
Speech and Audio with Chirp
- Utilizing text-to-speech and speech-to-text functionalities.
- Exploring voice cloning and accessibility applications.
- Hands-on lab: Producing branded audio content.
Music Generation with Lyria
- Composing generative music across diverse genres.
- Integrating original music into marketing and media campaigns.
- Hands-on lab: Creating background music.
Combining Media Modalities
- Linking outputs across multiple models (e.g., image, audio, and video).
- Constructing multimodal workflows for effective storytelling.
- Hands-on lab: Assembling a complete multimedia campaign asset.
Enterprise Deployment and Best Practices
- Navigating ethical considerations and ensuring brand safety.
- Optimizing workflows for scalability and regulatory compliance.
- Reviewing case studies of enterprise adoption.
Summary and Next Steps
Requirements
- Practical experience with cloud-based tools and APIs.
- Foundational understanding of generative AI principles.
- Familiarity with media production workflows (image, video, or audio).
Target Audience
- Content creators.
- Marketing teams.
- Product managers.
- Developers.
14 Hours
Testimonials (1)
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