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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of the Veo, Imagen, Chirp, and Lyria models
- Industry-specific use cases
- Practical lab: Configuring the Vertex AI environment
Image Generation using Imagen
- Designing prompts for high-quality visual outputs
- Addressing style, consistency, and branding requirements
- Practical lab: Generating product visuals
Video Creation using Veo
- Implementing text-to-video processes
- Refining and editing generated video content
- Practical lab: Producing short-form marketing videos
Speech and Audio using Chirp
- Utilizing text-to-speech and speech-to-text features
- Applications in voice cloning and accessibility
- Practical lab: Developing branded audio content
Music Generation using Lyria
- Composing generative music across various genres
- Incorporating music into marketing and media strategies
- Practical lab: Producing background music tracks
Integrating Media Modalities
- Sequencing outputs across models (image, audio, and video)
- Constructing multimodal workflows for narrative storytelling
- Practical lab: Assembling complete multimedia campaign assets
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety protocols
- Streamlining workflows for scalability and compliance
- Reviewing case studies of enterprise implementation
Summary and Next Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental knowledge of generative AI principles
- Working familiarity with media workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Software developers
14 Hours
Testimonials (1)
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