Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Introduction to Qwen Chat in Research Workflows
- Positioning Qwen Chat within intelligence processes
- Comparing AI-assisted versus manually executed research tasks
- Maintaining reliability and avoiding analytical errors
Prompt Engineering for Market Research
- Structuring prompts to extract relevant insights
- Managing tone and analytical precision
- Controlling depth, scope, and specificity
Summarizing Industry Reports and Documents
- Techniques for processing lengthy reports
- Extracting key trends, metrics, and main takeaways
- Creating concise, executive-ready summaries
Competitive Analysis with Qwen Chat
- Building comparison matrices through prompting
- Highlighting strengths, weaknesses, and differentiators
- Drafting competitor briefs for leadership review
Generating Business Intelligence Outputs
- Creating SWOT analyses and strategic snapshots
- Drafting insights on opportunities and risks
- Developing reusable templates for BI tasks
Analyzing Market Data and Qualitative Inputs
- Extracting insights from qualitative sources
- Interpreting trends, customer sentiment, and signals
- Synthesizing fragmented information into coherent narratives
Workflow Integration and Best Practices
- Building repeatable AI-assisted research workflows
- Quality control and verification techniques
- Ensuring alignment with internal research standards
Ethics, Limitations, and Governance
- Managing confidentiality and responsible use
- Recognizing model limitations in analytical contexts
- Applying human-in-the-loop validation
Summary and Next Steps
Requirements
- Foundational knowledge of market research principles
- Experience using analytical or reporting tools
- Familiarity with core business strategy concepts
Audience
- Business analysts
- Market research teams
- Staff in strategy, planning, and product management
14 Hours