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Course Outline
Module 1: Brand Storytelling Fundamentals
- Core principles of narrative branding
- Building emotional resonance with target audiences
- Review of high-performing brand narratives
Module 2: Navigating Advertising Trends
- Exploring local and global advertising movements
- Decoding the success factors of award-winning campaigns
- Extracting actionable insights for creative inspiration
Module 3: The Role of AI in Advertising
- An overview of AI solutions for creative industries
- Integrating AI into standard advertising workflows
- Demonstrations of AI applications in campaign design
Module 4: Creativity and Art Workshop
- Applying creative techniques inspired by the Artbrand Atelier style (referencing Instagram examples)
- Converting artistic methods into commercial advertising concepts
- Collaborative workshop: transforming artistic ideas into campaign executions
Conclusion and Future Pathways
Requirements
- A foundational grasp of core marketing principles
- Practical experience in communications or creative projects
- Familiarity with the mechanics of advertising campaigns
Intended Audience
- Marketing and communications specialists
- Creative directors and design teams
- Brand management professionals
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
