Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Identifying core customer needs
- Analyzing the market and competitors
- Determining the market size relative to the specific customer problem or need
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Prioritizing features based on value and effort
- Mapping value and defining desired outcomes
2. Building the Product
- User-centered design principles (UX/UI)
- Incremental and iterative development using cross-functional teams (Scrum)
- Managing the backlog and crafting user stories
- Early validation techniques such as MVPs and experiments
- Setting key product metrics
- Hands-on Design Thinking workshop
- Prompt engineering for leaders (applying AI to product development)
- Data-driven design approaches
- Creating service design blueprints (service mapping)
- Expert-led session on backlog management and prioritization
3. Launching the Product to Customers
- Managing releases and product roadmaps
- Developing go-to-market strategies
- Facilitating onboarding and assessing post-launch experience
- Collecting feedback in the production environment
- Collaborating with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Maximizing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Defining monetization and pricing models
- Analyzing conversion funnels
- Evaluating customer value (LTV, CAC, ROI)
- Implementing data-driven iteration cycles
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Analyzing Product P&L
- Building the business case
Wrap-up and Future Steps
Requirements
- A solid grasp of banking operations
- Practical experience in digital product development
- Basic familiarity with AI concepts
Target Audience
- Product managers operating within the banking sector
- Leaders driving digital transformation initiatives
- Banking professionals engaged in AI-driven product design
Testimonials (1)
i already have some reports that i know, i will use some of the prompts that looked at today
