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Course Outline

1. Product Strategy and Conception

  • Identifying customer needs.
  • Analyzing the market and competitors.
  • Defining the market size relative to customer problems or needs.
  • User segmentation and persona development.
  • Establishing product vision, purpose, and strategy.
  • Prioritization based on value versus effort.
  • Creating value maps and defining desired outcomes.

2. Product Development

  • User-centered design (UX/UI).
  • Incremental and iterative development using cross-functional teams (Scrum).
  • Backlog management and writing user stories.
  • Early validation techniques (MVPs, experiments).
  • Defining product metrics.
  • Practical Design Thinking workshop.
  • Prompt engineering for leaders (applying AI to products).
  • Data-driven design approaches.
  • Service design blueprinting (service mapping).
  • Backlog management and prioritization (led by an expert).

3. Product Delivery to Customers

  • Release planning and roadmap management.
  • Go-to-market strategies.
  • Onboarding processes and measuring post-launch product experience.
  • Gathering feedback in production environments.
  • Coordinating with marketing and sales teams.
  • Building product funnels and monitoring dashboards.

4. Value Capture and Optimization

  • Product metrics (NPS, DAU, retention, etc.).
  • Monetization and pricing models.
  • Funnel analysis.
  • Customer value indicators (LTV, CAC, ROI).
  • Data-driven iteration.
  • Product lifecycle management.
  • Ensuring product scalability and sustainability.
  • Product Profit and Loss (P&L).
  • Business case development.

Summary and Next Steps

Requirements

  • Understanding of banking operations.
  • Experience in digital product development.
  • Familiarity with fundamental AI concepts.

Audience

  • Product managers within the banking sector.
  • Leaders driving digital transformation.
  • Banking professionals engaged in AI-driven product design.
 40 Hours

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