Course Outline
1. Introduction to Machine Learning
- Defining Machine Learning
- How it expands upon data analysis
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Common business applications:
- Sales forecasting
- Customer segmentation
- Churn prediction
2. From Data Analysis to Machine Learning
- Review: working with data in Pandas
- Transitioning from descriptive to predictive analysis
- Defining a Machine Learning problem
3. Machine Learning Workflow (Simplified)
- Preparing the dataset
- Splitting data (training vs. testing)
- Training a model
- Making predictions
4. Data Preparation for Machine Learning
- Handling missing values
- Encoding categorical variables
- Feature selection (basic)
- Scaling (conceptual overview)
5. Supervised Learning (Hands-on)
Regression
- Linear Regression
- Application: predicting numerical values (e.g., sales, demand)
Classification
- Logistic Regression
- Application: binary outcomes (e.g., churn, fraud)
6. Unsupervised Learning
Clustering
- K-means clustering
- Application: customer segmentation
7. Model Evaluation (Simplified)
- Comparing training vs. testing performance
- Accuracy (for classification)
- Basic understanding of errors (for regression)
8. Interpreting Results
- Understanding model outputs
- Identifying patterns and trends
- Translating results into business insights
9. Practical End-to-End Example
- Loading the dataset
- Preparing and cleaning data
- Training a model
- Evaluating performance
- Extracting insights
Requirements
Prerequisites
- Foundational knowledge of Python
- Familiarity with Pandas and dataset manipulation
- Understanding of basic data analysis concepts
Target Audience
- Data Analysts
- Business Analysts with basic Python knowledge
- Professionals who have completed the Python for Data Analysis course or equivalent
- Beginners in Machine Learning
Testimonials (1)
I really liked the end where we took the time to play around with CHAT GPT. The room was not set up the best for this- instead of one large table a couple of small ones so we could get into small groups and brainstorm would have helped