Online Social Media Training in Brazil

Crisis communication and emotional management are vital skills for staff representing public service companies who have direct contact with communities. This program offers tools for self-regulation, response protocols, and assertive communication techniques to manage complaints, viral incidents, and confrontations with political stakeholders, all while safeguarding the institution's reputation.

This instructor-led, live training (available online or onsite) targets field operations, commercial, and institutional relations personnel in public services who aim to enhance their emotional and communicative response capabilities in high-pressure, high-exposure situations.

Upon completion of this training, participants will be able to:

• Utilize the ABC protocol to manage crises and public confrontations in the field.
• Regulate emotions when facing aggressive complaints or public criticism.
• Employ assertive communication techniques with hostile stakeholders.
• Apply de-escalation strategies in real time.
• Develop a personal action plan for post-incident management.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practice sessions.
• Case study analysis and small-group workshops.

Course Customization Options

• To request customized training, please contact us to arrange.

This training is ideally suited for professionals involved in Digital Marketing and Strategy. The program covers the fundamental concepts necessary to achieve traction in digital media. It introduces delegates to essential digital marketing topics, ranging from mobile and social media marketing to email marketing, PPC, and SEO. By the conclusion of the course, participants will grasp the importance of analytics and effective strategy, supported by practical examples.

This training program is ideal for professionals focused on Digital Marketing and Strategic planning.

It covers the fundamental concepts necessary to achieve visibility in the Chinese market via digital channels. The curriculum introduces essential digital marketing principles, ranging from mobile and social media marketing to email campaigns, PPC (Pay-Per-Click) advertising, and SEO.

By the conclusion of the training, participants will grasp the critical role of analytics and effective strategy, supported by practical examples.