Digital Marketing Training Course

In today's connected world, a brand's digital presence is essential for business survival.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a thorough Online Brand Audit.

The sum of multiple online touch points ultimately shapes how your target audiences perceive your company and influences their decision to do business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels that your business does not own, providing a clear view of brand perception.

By the end of conducting an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it touches upon many other disciplines within an organization, from customer experience and online user journeys to uncovering insights and marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in Brazil, offered online or onsite, is designed for social media managers and marketing professionals with beginner to intermediate experience. The program focuses on building and managing online communities, creating impactful content strategies, and enhancing brand engagement.

By the end of the training, participants will be able to:

• Define target audiences and adapt social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This live, instructor-led training in Brazil equips public service field staff with critical skills in crisis communication and emotional regulation. Master the ABC protocol, de-escalation methods, and assertive techniques to navigate confrontations and protect organizational integrity.

This training in Brazil provides digital marketing experts with the core strategies needed to succeed in the Chinese market. Explore SEO, social media, mobile marketing, and email campaigns, while leveraging analytics and budget planning to drive effective customer engagement.

This 7-hour instructor-led course within Brazil explores core digital sales strategies, focusing on customer acquisition, engagement, and retention. Learners will discover how to leverage modern digital channels, refine online customer interactions, and utilize CRM tools to achieve measurable business expansion.

This instructor-led, live training in Brazil (online or onsite) is designed for intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led training in Brazil (available online or on-site) is tailored for entry-level to intermediate marketers seeking to build, oversee, and refine advertising campaigns on major social media channels.

By the end of the program, attendees will be equipped to:

• Adopt a structured methodology for social media campaign development.
• Establish and manage ad campaigns on Facebook, Google, and TikTok.
• Set clear campaign objectives and select suitable ad formats.
• Identify and target the ideal audience for advertising efforts.
• Enhance ad performance through analytics and A/B testing.
• Allocate budgets wisely to maximize return on investment.