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Course Outline
Defining the Target Market
- Comprehending audience personas.
- Applying market research techniques.
- Identifying the social media behaviors of target customers.
Choosing the Right Social Media Platforms
- Comparing platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Aligning business objectives with platform capabilities.
- Optimizing profiles to maximize engagement.
Developing a Social Media Strategy
- Establishing content pillars and defining content types.
- Creating content calendars and scheduling posts.
- Balancing organic and paid content distribution.
Competitor Analysis
- Identifying key competitors.
- Evaluating their social media strategies.
- Leveraging insights to gain a competitive edge.
Creating and Managing Paid Ads
- Introduction to social media advertising.
- Setting up ad campaigns and defining target audiences.
- Monitoring ad performance and implementing optimizations.
Community Moderation and Engagement
- Best practices for interacting with followers.
- Managing negative feedback and addressing complaints.
- Encouraging user-generated content and community interaction.
Social Media Crisis Management
- Recognizing early signs of social media crises.
- Formulating a crisis response plan.
- Maintaining brand credibility under pressure.
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) in social media.
- Utilizing analytics tools to track progress.
- Adjusting strategies based on data-driven insights.
Social Media Policies and Ethics
- Developing internal social media guidelines.
- Understanding legal considerations and data privacy.
- Ensuring ethical engagement and responsible content sharing.
Summary and Next Steps
- Recap of core concepts.
- Resources for ongoing learning.
- Q&A and discussion.
Requirements
- A foundational understanding of social media platforms.
- Knowledge of digital marketing concepts.
- Experience in content creation is advantageous.
Target Audience
- Social media managers.
- Marketing professionals.
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
