AI in Digital Marketing Training Course

Advertising and Creativity employs a cross-disciplinary approach that merges storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training, available online or onsite, is designed for beginner to intermediate professionals looking to strengthen their capacity to craft impactful advertising strategies and creative campaigns.

Upon completing this training, participants will be able to:

• Craft brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows specifically tailored for advertising agencies.
• Participate in hands-on creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• Case study reviews of advertising campaigns.
• Practical art and creativity workshops.
• Hands-on exercises using AI advertising tools.

Course Customization Options

• To request a customized training version of this course, please contact us to arrange.

The integration of AI in Digital Marketing applies artificial intelligence technologies to improve sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (available online or onsite) is designed for intermediate-level OOH/DOOH sales professionals looking to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a particular focus on programmatic integrations such as DV360 and Place Exchange.

Upon completing this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Utilize AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for effective preparation and enhancement.

Format of the Course

• Interactive lectures and discussions.
• Numerous exercises and practical sessions.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course delves into the practical applications of artificial intelligence within institutional marketing for private higher education institutions. It addresses key areas such as content creation and positioning, reputation management, campaign optimization, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training (available online or onsite) is designed for intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment, boost institutional reputation, differentiate programs, and improve operational effectiveness.

Upon completing this training, participants will be equipped to:

• Develop AI-assisted content for academic and brand positioning that aligns with target personas and channels.
• Design reputation and PR strategies informed by AI for both online and offline environments.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change management and digital culture initiatives to facilitate AI adoption.
• Create engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code and low-code AI tools can be applied to daily sales and market analysis tasks — ranging from automating routine work to generating predictive insights and visual dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level commercial professionals who want to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational assistant designed to boost productivity by supporting content generation, research, communication, and workflow automation.

This instructor-led live training, available online or on-site, is tailored for professionals with little to no AI experience who want to enhance their daily efficiency by harnessing the power of ChatGPT.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various professional tasks.
• Craft optimized prompts to achieve higher-quality responses.
• Recognize ChatGPT’s limitations and adhere to best practices for usage.

Course Format

• Interactive lectures and group discussions.
• Numerous exercises and practical sessions.
• Hands-on practice in a live lab environment.

Customization Options

• For customized training requests, please reach out to us to arrange.

This instructor-led, live training in Brazil (online or onsite) is designed for marketers looking to integrate ChatGPT into their campaigns. Participants will discover how to leverage ChatGPT for various marketing tasks, including content creation, customer support, and social media management. <\/p>

By the end of this training, participants will be able to: <\/p>

• Grasp the fundamentals of ChatGPT and its underlying mechanics. <\/li>
• Utilize ChatGPT to generate engaging marketing copy, blog posts, and social media content. <\/li>
• Create a ChatGPT-powered chatbot to enhance customer support and engagement. <\/li>
• Integrate ChatGPT into marketing strategies to save time and boost efficiency. <\/li> <\/ul>

This instructor-led, live training in Brazil (online or onsite) is aimed at beginner to intermediate marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Brazil (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Brazil (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Brazil (online or onsite) targets intermediate-level marketing and sales professionals who want to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.