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 Duration 7 hours

Course Outline

Introduction

• Reasons for product failure: developing solutions for unmet or non-existent needs

Customer Interviews

• Developing an interview guide
• Formulating questions that do not steer the customer
• Synthesizing the information gathered

Journey and Process Mapping

• Charting the customer journey
• Identifying genuine pain points

From Insights to Action

• Converting insights into testable hypotheses
• Translating hypotheses into backlog items

Prototype Testing

• Validating ideas economically before building
• Collaborating with UX on prototype design

Practice

• Conducting an interview round and mapping a journey on a real case

Summary and Next Steps

Requirements

Prerequisites

• No previous experience in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to base decisions on customer evidence

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Price per participant

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