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Course Outline
1. Introduction to Internet Marketing
- a. Defining 'internet marketing'
- b. Understanding performance
- c. Exploring possibilities for digital activities (advertising platforms, SEO, analytics)
- d. Planning your digital activities effectively
2. Developing a Strategy for Marketing Activities
- a. Drafting a brief and defining your goals
- b. Selecting advertising platforms and prioritizing activities (Introduction to campaign types within specific activities)
- c. Creating an action plan, timeline, and personas while accounting for tests and trends
- d. Budgeting and allocating funds effectively over time
3. Managing Your Marketing Team
- a. Partnering with an agency - Various forms of cooperation
- b. Collaborating with an agency - Advantages and disadvantages
- c. Managing an in-house marketing team: Task distribution and performance maximization
- d. Processes and tools that streamline work
4. Measuring the Effectiveness of E-Marketing
- a. Key aspects to consider when assessing activity effectiveness
- b. Fundamental measurement indicators
- c. Analyzing sample campaign reports (including platform-specific reports, Analytics data, and dedicated reports)
Requirements
Fundamental knowledge of internet marketing.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
