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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Identifying where ChatGPT integrates into external communication workflows.
- Understanding the capabilities and limitations when crafting public-facing messages.
- Principles of responsible and ethical communication when using AI tools.
Drafting Public Notices and Announcements
- Prompting strategies for generating policy updates, alerts, and formal statements.
- Creating tailored versions for various channels, including web, print, and social media.
- Ensuring factual accuracy and preparing content for approval.
Social Media Messaging with ChatGPT
- Composing concise, platform-optimized posts for X (Twitter), LinkedIn, and Facebook.
- Refining tone and voice to ensure alignment with the target audience.
- Designing campaigns featuring effective hashtags, calls to action, and optimal timing cues.
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structural nuances in citizen-facing content.
- Validating translated content for clarity, readability, and accessibility.
Templates and Reusable Prompts
- Developing reusable content structures, such as standard FAQ responses and status updates.
- Integrating specific tone and style guidelines directly into prompts.
- Utilizing examples to shape and refine ChatGPT’s output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles across all generated outputs.
- Using prompts to achieve specific tones, such as informative, empathetic, or reassuring.
- Reviewing results against established accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging strategies.
- No prior experience with AI tools or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- Public relations (PR) teams.
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.
